Portfolio
Adam came to me seeking web copy for a brand new website. He walked away with a dialed-in niche and persuasive web content that won’t quit.
This client needed a full Knowledge Base for his CPAP Equipment e-commerce company. The purpose was to provide searchable help, reduce customer service load, and increase traffic.
Here is the Knowledge Base. All articles organized, edited, and some written by me:
The client runs an outstanding flavor and product formulation company that serves clients in the food and cosmetics industries.
The website really needed an update with some competitive and high-converting copy.
This is a repeat project from a happy client who this time needed a landing page for her company’s exhibit booth building service.
The page contains a video and web copy that powerfully and clearly convey the competitive differentiation of the company and its service.
The visitor comes away from this page thinking: “I’d have to be crazy to hire any other company!”
The client needed a marketing brochure that would do the selling for him. We ended up with two versions of the brochure – for the two different main customer personae.
Working closely with the client, we innovated the company process, and I wrote the brochures based on the true competitive advantage. You will find no platitudes in this copy.
Client Testimonial: “Philip came highly recommended by a very close friend of mine who had great success working with him to create copy for all the marketing collateral for his business. So when it came to hiring the right person for a similar task for my business it was a chance worth taking. I am truly grateful for having met Philip as he has been more than just a business associate, but a friend and a mentor. The initial requirement that I had was to create a Company Profile in the form of a brochure, which would be my strongest and most important marketing tool to onboard new clients. Philip was always available for discussions, and the brainstorming sessions were fantastic as I gained so much more perspective of my own business simply by hearing his feedback and insights. It was truly a memorable journey watching the entire process take shape to a form a beautiful end result and product. I can confidently and proudly say that this will not be the only time I will be working with Philip and look forward to creating many more of what I would call “works of art!”
This is one of my own projects in which I drive organic traffic and convert into subscribers and sales of information products. Many of the blog articles rank #1 on google.