Frequently Asked Questions

The short answer is, both. The key thing to understand is that before you invest any money or effort into an advertising or a promotional campaign, your messaging must be done right. In other words, first make sure you know what to say in your marketing materials, and only then put together a marketing or advertising strategy. Don’t ask, “Where should I advertise?” before you ask “What is my offer and why is it better than anything else out there?” This is key. Once you know the answer to this question, your campaigns, whether online or offline, have the maximum chance of success.

I can help you create the following types of collateral:
– An entire website
– Video and audio scripts
– Brochures and Consumer Guides
– A webinar, together with slides
– TV, Radio, Print, and Digital ads

That’s what I’m here for. Your web content should be devoid of platitudes and should be based on your competitive advantage. Read some of the articles on this website to help you get an idea of what good and effective content must look like. Remember – the whole point of your website is to help you attract leads and make sales. Content that does that is effective. Content that is “just there” to simply state that you exist is not.

I am a freelance copywriter and marketing consultant. I do occasionally pair up with a graphic or a web designer to satisfy the needs of my clients.

Yes, I have a trusted web and graphic designer with whom I sometimes join forces to put together complete marketing materials, such as websites or printed brochures. By working with me, you get the best of two worlds. First, your content must be outstanding. Most (almost all) web designers are not copywriters or marketing consultants. So, you need someone who will write all the effective copy. And the designer I team up with is outstanding at what she does. She really gets design intended for direct marketing. So, if you need a whole website created, you’ve come to the right place.